Guide To Link Building
If you want to rank in google search, you must create links build to the right way.
So to help you build links the right way, we’ve put together this complete, friendly, guide to link building.
But let’s start with the basics.
What Is Link Building?
Link building is the process of obtaining new inbound links (backlinks) to a website from external sites.
The most link building campaigns will be to increase future search traffic from Google.
Our own research has found that link popularity (the number of inbound links to a site) continues to have a high correlation with Google rankings.
What kind of links move the needle?
In simple words, every link to a website is considered a vote.
The more votes a site accumulates, the more likely it will be to show up for a particular search query.
There are a number of factors that determine the weight Google will assign to a particular link and how likely it will be to influence future rankings.
These include
1. Authority Of The Linking Page/Site
As a site links up, its own authority increases.
It is then able to pass on more authority (votes) when it leaks.
So a link from a high authority site (such as the high authority link/ High Domain Authority ) will generally be more powerful than a link from a low authority
Site (eg. a new site with no inbound link of its own).
2. NoFollow Links
For some links (for example links from blog comments) the rel = "nofollow" attribute may apply.
<a href="example.com" rel="nofollow">This is a nofollow link</a>
To follow Google's guidelines, any paid link must have the rel = "nofollow" attribute.
The nofollow attribute instructs search engines not to follow links and should not contribute to ranking in principle links with this attribute.
Opinion varies however on whether this is actually the case.
For example, links from wikipedia are nofollow and many leading SEOs consider wikipedia links to be beneficial
for rankings due to the site’s high trust (see this article for more).
While high dofollow 'links are preferred, a high quality nofollow link can contribute to ranking and will certainly be a good link to acquire.
Additionally, a mixture of 'nofollow' and 'dofollow' links will result in a more natural backlink profile.
3 Link Placement
There is important evidence that when a linking site is considered an authority, Google continues to provide links to footers, sidebars, etc.
This recent study by Viperchill demonstrated how major brands are using foot links to influence (and dominate) search results.
4 The Anchor Text
The search engines have long used anchor text — that is the words used to link — as a ranking factor.
The search engines have long used anchor text — that is the words used to link — as a ranking factor.
Ahrefs recently conducted a study across 16,000 keywords which confirmed there remains a strong correlation between keyword anchors and rankings:
5 Link Relevancy
There are a number of factors that may influence the ‘relevancy’ of a link and the weight that Google subsequently assigns to it.
These include:
The anchor text (see above)
Other outbound links on the page
It is also likely (and logical) that the text immediately surrounding a link is an important ranking signal.
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